Maximizing Impact: 5 Effective Ways to Work With an Outsourced Social Media Manager
Outsourcing your social media is more than just handing over passwords and waiting for results.
To truly see growth, you need a strategy for collaboration, communication, and alignment with your business goals.
A skilled outsourced Social Media Manager (SMM) can become a powerful extension of your team but only if you set them up for success.
Here are five proven ways to get the most out of your partnership:
1. Define Clear Goals From the Start
Be specific about what you want to achieve whether it’s increasing brand awareness, boosting engagement, or driving leads. Your SMM can only deliver results if they understand your benchmarks for success.
2. Share Your Brand Guidelines and Voice
Outsourced managers need the same insights as an in-house hire. Provide tone of voice, visual guidelines, and messaging pillars so your brand stays consistent across platforms.
3. Keep Communication Flowing
Regular check-ins whether weekly reports or monthly strategy calls help ensure alignment. Clear communication prevents disconnects and keeps campaigns agile.
4. Empower With Tools and Access
Give your SMM access to scheduling platforms, analytics dashboards, and ad accounts. The right tools allow them to work efficiently and make data-driven decisions.
5. Trust Their Expertise
You hired them for a reason let them do their job. Avoid micromanaging, but stay engaged enough to provide feedback and context only you can give. The best results come from trust and collaboration.
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In conclusion, an outsourced social media manager isn’t just a cost-saving measure it’s a growth strategy.
By setting clear expectations, equipping them with the right tools, and fostering collaboration, you’ll unlock the real value of outsourcing: focus, consistency, and scalable results.
About the author:
Ben Van Aken
Project Manager at Swiftly Marketing
Ben leads high-impact marketing projects at Swiftly Marketing, ensuring every campaign runs smoothly and delivers measurable results. With a focus on strategy, execution, and people-first marketing, he works closely with clients and creative teams to bring bold ideas to life.
