Stop Guessing: 3 Practical Marketing Frameworks Every Business Should Use
Marketing doesn’t have to be complicated. But too often, business owners and even marketing teams end up chasing trends, testing random tactics, and burning resources without a clear structure.
The truth? Successful marketing runs on frameworks. Just like a blueprint guides construction, frameworks guide your marketing decisions so you’re not guessing what to do next.
Here are three tried-and-true frameworks you can apply today:
1. The AIDA Framework (Attention → Interest → Desire → Action)
AIDA is one of the most popular marketing models for a reason. It’s simple and works across almost every channel.
Attention: Grab your audience with a hook (bold headline, relatable pain point).
Interest: Share a story, fact, or insight that makes them lean in.
Desire: Highlight how your product/service solves the problem.
Action: Give a clear next step (CTA button, link, or offer).
🛠️ Tool to try: Canva or Figma to design scroll-stopping visuals for the “attention” stage.
2. The Marketing Funnel (Awareness → Engagement → Conversion → Retention)
Your audience doesn’t move from stranger to loyal customer in one click — they go through stages. The funnel helps you plan for each.
Awareness: Social posts, SEO, or ads to get noticed.
Engagement: Blogs, videos, newsletters that build trust.
Conversion: Sales calls, product demos, or landing pages.
Retention: Email nurture, loyalty offers, ongoing support.
🛠️ Tool to try: GoHighLevel to track leads through each funnel stage.
3. The 70-20-10 Content Rule
Content isn’t just about volume — it’s about balance. This framework keeps your strategy diverse and effective:
70% Value-driven content (educational posts, tips, insights).
20% Engagement content (polls, behind-the-scenes, thought leadership).
10% Promotional content (offers, launches, direct sales).
The Bottom Line
Frameworks aren’t about restricting creativity — they give it structure so your efforts lead somewhere. Instead of posting randomly or relying on gut instinct, frameworks ensure you’re hitting every stage of the customer journey.
👉 Ready to apply these frameworks to your business? Swiftly Marketing can help you design a marketing system that works without the guesswork.
About the author:
Ben Van Aken
Project Manager at Swiftly Marketing
Ben leads high-impact marketing projects at Swiftly Marketing, ensuring every campaign runs smoothly and delivers measurable results. With a focus on strategy, execution, and people-first marketing, he works closely with clients and creative teams to bring bold ideas to life.
