CATEGORY
Everything we’ve written under Strategy.
Most 30-day marketing plans die around day nine. Build a repeatable weekly shape instead of thirty separate decisions — with a worked month for a real business, the batching workflow, and a plan for the week it falls apart.
Understand, decide, show up, learn. Four stages, each finished only when it has produced something you can hold — and the reason most SME marketing starts at stage three.
Three frameworks that survive contact with a real business — one for understanding your customer, one for auditing what you publish, one for writing a single page. Each with a worked example for a European SME.
Most SME marketing starts with the wrong question. Platforms are distribution, not strategy — here is how to build outward from the person you want to reach, plus five questions about your own customers you can answer this week.